I help marketing directors, VPs and CMOs at enterprise companies turn AI from a scattered experiment into a system their team runs on its own, the kind that cuts a $500,000 marketing budget line or shortens a sales cycle by a third.
She works with marketing leaders, VPs, and event planners at companies like L'Oreal, Autodesk, HP, BCD Travel, and Travelport to build AI systems their teams run day to day.
Before Perry Co, she spent two decades in senior brand and go-to-market roles at Aspen/Snowmass, Northstar and Phocuswright, leading campaigns and guiding teams through major change.
She speaks on stages including Stanford, the Fast Company Ideas Festival, GBTA, Arival and Phocuswright, and she has run hands-on workshops for teams at General Catalyst, EchoStar, Stitch Fix, Pernod Ricard and Horizon Media among others.
Tahnee is a lead instructor for Section and OpenAI, teaching AI courses to hundreds of professionals, and she runs live sessions on Maven, including one on building a full Claude marketing system in a single sitting.
She also writes AI at Work, a weekly newsletter for marketing leaders who want workflows over hype.
• KEYNOTE TRACKS
Most marketing teams have added AI tools to their existing workflow without changing how the team operates. The tools get bought, a few people experiment and adoption stalls. Tahnee walks your audience through the fitness scale she uses to diagnose where a team currently sits, the mindset blocks that keep teams stuck at each level and the role, workflow and measurement changes required to move AI from experiment to permanent infrastructure.
ATTENDEES WILL WALK AWAY WITH:
The fitness scale for diagnosing where a marketing team sits between AI experimentation and infrastructure
The mindset blocks that stall adoption at each level and how to move past them without top-down mandates
The role and workflow changes required to make an AI-native structure work in practice
A measurement approach that drives real change and holds up when leadership asks for proof
• KEYNOTE TRACKS
The CMO role is being rewritten in real time. The teams below them include agents as well as people, the skill mix is shifting and the board is asking questions that didn't exist eighteen months ago. Tahnee walks marketing leaders through what changes at the top of the org: how AI-native supercompanies are running lean, how to coach and hire for the new skill mix and how to structure a team that combines humans and agents without breaking accountability.
ATTENDEES WILL WALK AWAY WITH:
What the AI-native supercompany looks like from the CMO seat
How to coach and hire for the AI era
A model for structuring teams of humans and agents
How to talk to the board about AI investment without overpromising
• KEYNOTE TRACKS
Buyers are researching in ChatGPT before they arrive at a website, comparing options through AI answer engines and reaching sales conversations already three-quarters convinced. The old funnel, and the marketing work built around it, wasn't designed for this. Tahnee walks your audience through what has changed at each stage of the journey and the work marketers need to add, drop or rebuild to keep showing up where buyers now are.
ATTENDEES WILL WALK AWAY WITH:
How buyer behavior has changed
A way of mapping the work to the new journey
The moves that get a brand cited inside AI-generated answers
• KEYNOTE TRACKS
Most marketing teams treat competitive research as a one-off project. Someone pulls together a slide deck before a big pitch or planning cycle, and the work goes stale the moment it's done. Tahnee walks your audience through building a repeatable competitive intelligence framework, one that turns raw research into a structured briefing a team can refresh in an afternoon.
ATTENDEES WILL WALK AWAY WITH:
The steps to build an AI agent for competitive research
A live example of turning scattered research into a formatted competitive briefing
How to turn the competitive briefing into a full campaign, leadership brief and sales notes
• KEYNOTE TRACKS
Content teams that treat AI as a faster typing tool are missing the bigger opportunity: using it as an orchestration layer across the whole content operation. Tahnee runs your audience through a hands-on workflow-mapping exercise for redesigning the operating model around AI, from competitive research through brief through finished asset.
ATTENDEES WILL WALK AWAY WITH:
How to map a content operation for AI orchestration instead of point-solution tools
A competitive research workflow that turns a market scan into insight clusters the team can use
A one-page campaign brief template covering objective, audience, message and channel
The org design changes required to make an AI content system work in production
Transparent rates for enterprise AI keynotes and interactive leadership workshops tailored to your event objectives and audience size.
Keynote
Workshop
from $5,600
Per keynote engagement
from $4,200
Per workshop session
